Fire station Givealittle-athon dry run for coastal trail
Mahurangi West has much to thank Pūhoi for. Historically, it was one of two watering holes achievable. Locals, on reaching the Notice Tree, would know whether to head to Pūhoi, or to Waiwera, to find the evening’s frivolities.
This year, support from the Pūhoi Community Forum played a pivotal part in convincing Auckland Council to keep Te Muri car free, which was the strategic goal of the Mahurangi Coastal Trail initiative.
The support came in the form of a bold concept for Pūhoi to form the western portal to the greater Mahurangi regional park. Park users, arriving by public transport or by car, could freely walk, cycle or horse trek into the 900-hectare regional park estate. The same route would form part of Te Araroa, the national walkway. In turn, this passion for trails has precipitated a project exploring how best a walkway–cycleway might link Pūhoi and Warkworth.
Meantime, the Mahurangi Coastal Trail project is being refined to embrace a chain-ferry alternative to the earlier plan for a nearly 300-metre-long footbridge across the sensitive landscape of the Pūhoi Estuary. Once detailed plans have been agreed upon with Auckland Council, a major fundraising programme will commence, a key part of which will be a Givealittle campaign, advised and encouraged by Adam Gard’ner and Duane Major of Buy this Beach fame.
Duane Major believes there is tremendous potential for a post-social-media version of the 24-hour telethons that were an instant success when they were introduced to Aotearoa in 1975. There is one way to find out. The Pūhoi Rural Fire Force currently has a Givealittle campaign running, to help close the gap in funding its new fire station—$150 000 will see finishing touches such as sealing the access road, landscaping and office furniture in place. So the plan is to offer a swag of rewards, large and small, as inducements to pledge during Guy Fawkes weekend.
Mahurangi West, in particular, has great cause to be grateful to the Pūhoi Rural Fire Force, given that it provides the first emergency response, such as when a resident collapses with a suspected heart attack. Given how congested State Highway 1 can be between Mahurangi West and Warkworth during holiday traffic, this can literally be the difference between life and death. So Mahurangi West seemed to be a fruitful place to test the concept, by approaching the purveyors of high-end accommodation. The response was unequivocal, and typified by the proprietor of Tu Ngutu Villa, overlooking Mahurangi Regional Park:
Look, those guys are magnificent!—absolutely count me in. When we had that serious fall, they were first on the scene. After stabilising the injured man, they blocked off a section of the road with their trucks for the Westpac helicopter to land.
Fundraising campaigns, theoretically, should be carefully planned over months, if not years, before being rolled out. But Buy this Beach proved that urgency can also be the friend of a successful campaign, creating a will-they-make-it-or-won’t-they buzz. During the next three weeks, the all-important mission is to line up rewards for just about every level of offering.
Nor will those 36 generous souls who have already responded to the Givealittle campaign miss out on the rewards—the total pledged by any one donor by the weekend’s end will be the qualifying amount.
A list of the rewards to date is below.
Givealittle-athon rewards offered
Although this rewards offer officially ended 13 November 2016, the Pūhoi Fire Station Givealittle cause continues until 31 May 2017 and more help is certainly needed
Mahurangi West Wing two-night stay in the critically acclaimed West Wing, with breakfast provisions. Current value is $350–$390, depending on season, and is offered to reward a donation of $750 or more.
Te Muri Ridge two-day stay at The Barn—private, secluded luxury apartment accommodation with breakfast provisions. Current value is $500–550, depending on season, and is offered to reward a donation of now only $1000 or more
The Cottage three-night weekend. The cottage is a fully-equipped, self-contained modern building that sleeps two, and looks out over the the Mahurangi Harbour. For more information and images, contact email@example.com. The offer is valued at $600 and is offered for a donation of $750 to the Pūhoi Fire Station Givealittle-athon
Tu Ngutu Villa overnight stay at the unobtrusively magnificent Tu Ngutu Villa—private, incomparable accommodation with breakfast provisions. Value depends on season—but don’t even ask—is offered to reward a donation of $2000 or more
Junction magazine third-page display advertisement to largest pledge
Junction magazine Remember, Remember Pūhoi Fire Station 5 November
Pūhoi Cottage Tearooms tea or coffee, at the very least
Pūhoi Hotel tea or coffee—love to make it a beer, but licensing laws prohibit…
Pūhoi Store tea or coffee, and at least one serving of their signature oysters and chips
Pūhoi Valley Café & Cheese Store tea or coffee, and possibly more
D H Wright Plumbing will reward the donor of $5000 or more, by fixing any of the donor’s dripping taps, and plumbing the new Pūhoi Fire Station free of charge!
Pūhoi River Motors free warrant-of-fitness check, value $55
General While it is hoped that every donation of more than $25 on Guy Fawkes weekend will qualify for something, rewards will be available on a first-donor-first-served basis, to those meeting the qualifications of the reward provider. These conditions will be further detailed before 5 November.